Whatever sector, whatever industry you are in, these are challenging times. It is all hands to the pump to find the right course. And for those fearing their very survival, it is understandable that the search for that new, powerful idea should dominate. But success will never lie in new technology alone; it is also critical to look in the right direction, not to get waylaid into seemingly seductive solutions. Look at the business and be honest, are a series of technological innovations likely? And if they are, will they make the impact on your industry that you anticipate? For service organisations in particular, constant technomania is probably an absolute distraction from the core business. Worse, it will beguile you into believing there is a promised land; that there is a magic bullet that will solve the organisation’s problems. The techno-fetishists earn their crust by promoting ever whackier and unachievable ideas. New jobs are being created, innovation labs are springing up. Cha