Progress has been a simple equation: economic growth measured by GDP. The endless upward climb promised solutions to everything from poverty to pollution. But the reality hasn't lived up to the promise. It's time to redefine progress before the changing climate becomes irreversible. The Allure of Growth Growth is appealing. We see it in thriving gardens and children reaching their full potential. No wonder we embraced it as the economic ideal, adopting the "more is better" mantra. Yet, nature teaches us that endless growth is unsustainable. Everything eventually reaches maturity, focusing on health and well-being rather than constant expansion. As Janine Benyus, a pioneer in biomimicry , reminds us, trees prioritise distributing resources to their entire being, stopping growth once that function is compromised. The Growth Addiction Cheap fossil fuels in the 20th century fueled rapid growth, which became ingrained in our economic systems. This has led to policies – ...