Housing: creative solutions

  Eric Pickles has been in the news again. He’s a busy man. Almost exactly a decade before his reappearance, I attended ‘Herefordshire 2020: A Vision for the County’, a half day conference in Hereford. It was a brave attempt to demonstrate how the private and public sectors could work together for a positive future. The star of the show was the Secretary of State for Communities and Local Government, who gave a bizarre and disturbing performance . The theme of Eric Pickles’ speech was that we need to get away from the central control of policy; we need to deregulate and stop the tick box mentality where there are regulations for everything. Make government officials with clipboards get a sense of perspective. On entering his department, he proudly told us, he gave his civil servants his three priorities; localism, localism and localism. “Localism will support growth and growth will support localism”. His confidence grew. To a Parish Councillor trying to achieve change he chided, “Stop

Whatever sector, whatever industry you are in, these are challenging times. It is all hands to the pump to find the right course. And for those fearing their very survival, it is understandable that the search for that new, powerful idea should dominate. But success will never lie in new technology alone; it is also critical to look in the right direction, not to get waylaid into seemingly seductive solutions. Look at the business and be honest, are a series of technological innovations likely? And if they are, will they make the impact on your industry that you anticipate? For service organisations in particular, constant technomania is probably an absolute distraction from the core business. Worse, it will beguile you into believing there is a promised land; that there is a magic bullet that will solve the organisation’s problems. The techno-fetishists earn their crust by promoting ever whackier and unachievable ideas. New jobs are being created, innovation labs are springing up. Cha

  Published in The Guardian, 8th February 1995