As homelessness in the United Kingdom continues its relentless rise, reaching over 350,000 , the pressing question remains: why are housing associations (HAs), the wealthiest players in the housing sector, doing so little to stem this tide? With millions of pounds flowing into their coffers annually, housing associations have the financial muscle to make a significant impact. Yet, their contributions to addressing homelessness seem conspicuously limited. HAs have long been a cornerstone of social and affordable housing, managing extensive property portfolios and collecting substantial rental incomes from their tenants. These funds are intended for the maintenance and expansion of housing stock, ensuring that affordable housing remains available to those who need it most. However, a closer examination reveals that the priorities of these associations have shifted over time. The increasing pressure to operate with a business-like efficiency has led housing associations to focus o...